Stop Writing Docs: Why "Doing It For Them" Is the Future of Onboarding
The psychology of friction. Comparing Pendo/WalkMe (tooltips) vs. Touchstage (execution). The CI/CD pipeline example.
Touchstage Team
The psychology of friction. Comparing Pendo/WalkMe (tooltips) vs. Touchstage (execution). The CI/CD pipeline example.
Touchstage Team
Most SaaS onboarding sucks. It's a harsh truth, but we all know it. We sign up for a new tool, land on a dashboard, and are immediately greeted by a "tour"—a series of annoying tooltips pointing at buttons we don't understand.
"Click here to create a project!" says the tooltip. "Click here to add a user!"
We aggressively click "Skip All." Why? Because we don't want a tour. We want the result. We want the project created and the user added.
The fundamental problem with tools like Pendo, WalkMe, or traditional docs is that they focus on telling the user what to do. But in 2024, users don't want to be told. They want it done for them.
Every time you ask a user to perform a task, they have to climb a mountain of cognitive friction. We call this the "Friction Stack":
Traditional onboarding solves #1 (Discovery) but ignores #2, #3, and #4. That is why feature adoption remains low even with extensive documentation.
Touchstage represents a shift from "Guidance" to "Execution." An agentic copilot doesn't just point at a button; it understands the user's intent and executes the workflow on their behalf.
Let's look at a real-world example: configuring a CI/CD pipeline in a developer tool. This is a notoriously high-friction task.
Result: Drop-off at every single step. Most users bounce before they even generate the GitHub token.
User: "Can you set up CI/CD for our frontend repo?"
Copilot:
package.json).Result: The user answered two questions. The agent did the heavy lifting. Friction is near zero.
When we implemented this execution-first approach for a complex SaaS platform, we saw a 78% increase in feature adoption for their most complex workflows.
The psychology is simple: You removed the fear of doing it wrong, and you removed the drudgery of doing it at all. Users feel "superpowered." They feel like power users from Day 1 because the system acts as a power user proxy.
Stop writing more documentation. Stop adding more tooltips. Start building agents that do the work. That is the future of onboarding.
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